Oversee and guide all aspects of digital marketing for clients in a range of B2B and B2C industries. Digital marketing encompasses everything from Search Engine Marketing (Pay-Per-Click) and Search Engine Optimization (organic search) to E-mail marketing and Social Media Marketing. In this role I develop strategy and tactical execution plans to achieve measurable goals. This role also involves data analysis and web analytics analysis as part of campaign optimization and improvement.
Director of Interactive Marketing, AIR Marketing, Phoenix, AZ (4/08 to 1/10)
Social Media Marketing
- Established multiple student blogs and provided strategic social media consulting to CU-Online Denver
- Provided best practice solutions on social media, blogging, blogger outreach and social networking
- Conducted seminars and educational consulting to educate customers on social media utilization
- Managed website content, layout, design and functionality on behalf of clients across a range of industries
- Helped programmers and designers incorporate industry best practices in creativity and web tools
- Created project deliverables, assigned responsibilities and took ownership of projects from start to finish
- Performed daily maintenance, analyzed weekly performance data, created reports and presented to clients
- Developed and managed highly targeted $20K/month campaigns for hospitality and education clients
- Delivered greater than 5% CTR and 400% ROI across a range campaigns, keywords and ads
- Developed two affiliate marketing programs for a food products company that delivered 700% ROI
- Managed keyword research, code optimization, content optimization and link building functions
- Performed SEO audits on websites, provided recommendations and wrote new client proposals
- Analyzed web performance via Google Analytics and recommended strategic improvements/enhancements
CTX Mortgage Company, Mesa, AZ (01/05 – 8/08)
Web 2.0 Marketing and Online Community Participation
- Boosted organic search engine visibility by blogging as the “Arizona Mortgage Guru”
- Increased web traffic through the use of social book-marking and social networking websites
- Participated in multiple online communities, developed relationships and generated brand awareness
- Implemented lead tracking, drip marketing and prospect campaigns through a custom CRM system
- Developed and managed 500-plus database and actively “mined” the database for sales results
- Wrote e-Newsletters, formulated marketing messages and sales collateral as part of CRM strategy
- Helped establish a $13 million per year mortgage origination business in a completely new market
- Devised business development strategy, established referral relationships and executed business plan
- Created marketing materials for mortgage seminars, business networking and Realtor open houses
- Formed and implemented a successful Internet marketing strategy for a $10 million/year business.
- Worked closely with the President and Senior Product Manager to align off-line and on-line marketing.
- Assisted with developing marketing materials for a new high-end data acquisition systems product line.
