tag:blogger.com,1999:blog-77826565395792126652012-02-16T01:37:10.885-08:00I am a Digital (Internet) Marketing Expert with a strong track record in delivering measurable results. I also have strong client management and project management skills. I am a strategic thinker with extensive tactical experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Web Analytics, Social Media and Affiliate Marketing. I also offer rich offline marketing experience, exceptional presentation skills and a very approachable personality.Shailesh Ghimirehttp://www.blogger.com/profile/02420225312786626417noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7782656539579212665.post-16886325019474438472010-07-12T10:31:00.000-07:002011-07-06T15:20:24.438-07:00<b>Director of Digital Strategy, E. B. Lane, Phoenix, AZ (7/10 to present)</b><br />Oversee and guide all aspects of digital marketing for clients in a range of B2B and B2C industries. Digital marketing encompasses everything from Search Engine Marketing (Pay-Per-Click) and Search Engine Optimization (organic search) to E-mail marketing and Social Media Marketing. In this role I develop strategy and tactical execution plans to achieve measurable goals. This role also involves data analysis and web analytics analysis as part of campaign optimization and improvement.<br /><b><span class="Apple-style-span" style="font-weight: normal;"><br /></span></b><br /><b>Director of Interactive Marketing, AIR Marketing, Phoenix, AZ (4/08 to 1/10)</b><br /><br /><i>Social Media Marketing </i><br /><ul><li>Established multiple student blogs and provided strategic social media consulting to CU-Online Denver</li><li>Provided best practice solutions on social media, blogging, blogger outreach and social networking</li><li>Conducted seminars and educational consulting to educate customers on social media utilization</li></ul><i>Communication and Project Management</i><b> </b><br /><ul><li>Managed website content, layout, design and functionality on behalf of clients across a range of industries </li><li>Helped programmers and designers incorporate industry best practices in creativity and web tools </li><li>Created project deliverables, assigned responsibilities and took ownership of projects from start to finish</li></ul><i>Search Engine Marketing (Pay-Per-Click) and Affiliate Marketing </i><br /><ul><li> Performed daily maintenance, analyzed weekly performance data, created reports and presented to clients </li><li>Developed and managed highly targeted $20K/month campaigns for hospitality and education clients </li><li>Delivered greater than 5% CTR and 400% ROI across a range campaigns, keywords and ads </li><li>Developed two affiliate marketing programs for a food products company that delivered 700% ROI</li></ul><i>Search Engine Optimization (SEO) and Web Analytics</i><br /><ul><li>Managed keyword research, code optimization, content optimization and link building functions </li><li>Performed SEO audits on websites, provided recommendations and wrote new client proposals </li><li>Analyzed web performance via Google Analytics and recommended strategic improvements/enhancements</li></ul><br /><b>CTX Mortgage Company, Mesa, AZ (01/05 – 8/08)</b><br /><i>Web 2.0 Marketing and Online Community Participation</i><br /><ul><li>Boosted organic search engine visibility by blogging as the “Arizona Mortgage Guru” </li><li>Increased web traffic through the use of social book-marking and social networking websites </li><li>Participated in multiple online communities, developed relationships and generated brand awareness</li></ul><i>Manage CRM System </i><br /><ul><li>Implemented lead tracking, drip marketing and prospect campaigns through a custom CRM system </li><li>Developed and managed 500-plus database and actively “mined” the database for sales results</li><li>Wrote e-Newsletters, formulated marketing messages and sales collateral as part of CRM strategy</li></ul><i>Business Development </i><br /><ul><li>Helped establish a $13 million per year mortgage origination business in a completely new market </li><li>Devised business development strategy, established referral relationships and executed business plan </li><li>Created marketing materials for mortgage seminars, business networking and Realtor open houses</li></ul><b>Internet Marketing Strategist, Hi-Techniques, Madison, WI (3/04 – 12/04)</b><br /><ul><li>Formed and implemented a successful Internet marketing strategy for a $10 million/year business. </li><li>Worked closely with the President and Senior Product Manager to align off-line and on-line marketing.</li><li>Assisted with developing marketing materials for a new high-end data acquisition systems product line. </li></ul><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7782656539579212665-1688632501947443847?l=www.shaileshghimire.com' alt='' /></div>Shailesh Ghimirehttp://www.blogger.com/profile/02420225312786626417noreply@blogger.com